Here is a new take on the subject from the Mountain Equipment Coop (MEC) which everyone should read.
It points the finger rather differently – there is even a telling graphic to that effect.
http://blog.mec.ca/2007/09/index.html
To those unfamiliar, MEC started as a co-operative amongst a small group of Canadian students who wanted to buy their rucksacs economically.
Out of that one initiative has grown an organisation with over two and a half million members, which must make it one of the largest co-ops anywhere in the world as well as one of the largest retailers of outdoor equipment.
A highly green, ethical and democratic organisation, MEC is keenly engaged in promoting and protecting the wilderness – Canada being one of the relatively small number of countries with significant amounts to still to protect. Its purpose is not to make money or sell gear:
‘Our mission is to help people access self-propelled wilderness-oriented recreation by providing equipment, services, and expertise.’
A freshing difference. And a heartening example of how small, local acts can sometimes produce enormous consequences when their time is right.
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